Le Bon Choix Celebrates Opening Of New Production Facility In Brendale

Le Bon Choix
Photo credit: lebonchoixbakery.com.au

Le Bon Choix has just moved into its new production facility in Brendale, to expand their bread-making facility that’s already supplying eight chains across Brisbane and one in Gold Coast.


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The $5-million, state-of-the-art Brendale property measures1,600sqm, twice the size of the bakery’s former facility in Geebung. It features a warehouse kitchen to service all of its shops across the city and a small cafe to service the precinct’s industrial workers.

Photo credit: Le Bon Choix Ascot/Facebook

Ben Jeffries, a representative of the property developer JLL that handles the lease, said that the location appealed to the owners of the boulangerie as it “provided more efficiencies within the bakery” as being able to increase production is instrumental to meet their existing demand. 

They use European baking equipment in the facility to ensure that the products, which include mini pastries, cakes, and savories, are of high quality standards. 

Photo credit: Le Bon Choix Ascot/Facebook

In May 2022, the bakery held a ribbon-cutting ceremony, which was attended by Federal Member for Dickson and current Defence Minister Peter Dutton. He supported the new facility, which has employed around 150 staff.

In addition to moving to a bigger facility, Le Bon Choix will also open its ninth chain in Indooroopilly in August 2022. 

Le Bon Choix, which translates to “The Good Choice,” in French is looking to add more chains by venturing in Western Australia and the international market, by launching stores across Dubai, Singapore and Mauritius where founder and director Savico Basset Rouge originally came from.

The brand currently has outlets in North Lakes, Upper Mt Gravatt, Ascot, Carindale, Chermside, and Edward and Queen Streets in Brisbane CBD, and at Broadbeach on the Gold Coast.