A global campaign to include bowls in the Brisbane 2032 Olympic and Paralympic Games has officially launched, with Bray Park set to host its first major event.
Background on Bowls for Brisbane 2032
A joint initiative between World Bowls and Bowls Australia has been launched to seek Olympic and Paralympic inclusion for the sport of bowls at the Brisbane 2032 Games. The campaign was formally announced on 28 July 2025, positioning bowls as a sport aligned with values of accessibility, legacy, and global representation. With over 60 member nations involved, the effort signals a unified international push.
Launch Event Set for Bray Park
The campaign’s first major activation will take place on 29 October 2025 during BPL22, a televised feature match to be held at Club Pine Rivers in Bray Park. The match will see the Australian Jackaroos compete against a Rest of the World team, showcasing both open and para-athletes in a shared competition format. The inclusion of para-athletes highlights the campaign’s emphasis on inclusivity across all levels of play.
Significance of the Venue
Club Pine Rivers, the established host of Bowls Premier League events, will again stage a nationally televised match during BPL22. The venue’s involvement aligns with the campaign’s rollout and positioning efforts ahead of Brisbane 2032.
Campaign Strategy and Global Coordination
The campaign will feature international showcase matches and ongoing collaboration with Olympic and Paralympic stakeholders. It brings together national and global organisations under a shared strategy to build the case for inclusion. Bowls has been played in Australia since 1845 and currently engages nearly 2 million participants annually through more than 1,800 clubs nationwide.
Public Engagement and Promotion
Public support is expected to grow through broadcast exposure and engagement from both grassroots and elite levels. The upcoming match aims to draw viewers and participants alike, with the campaign relying on visibility and community backing as it progresses toward the 2032 decision.
What’s Next for the Campaign
Following the Bray Park event, additional showcase matches and promotional activities are planned in the lead-up to 2032. The campaign will continue to work alongside major sporting committees to strengthen its submission and increase global awareness of the sport’s capabilities.
Published 18-Aug-2025
